The Upside Down of Opportunity

Just watched the “Stranger Things” Season 5 trailer. Wow.
Volume 1 drops Thanksgiving Eve.
Volume 2 lands Christmas Day.
The series finale airs New Year’s Eve.

That’s not just storytelling. That’s strategy.

Netflix is about to rake in bazillions—ad deals, merch, brand collabs, and every kind of upside-down monetization imaginable.

A few things I’m already predicting:
• Entrepreneurs will build full-on Stranger Things NYE party kits.
• Someone’s printing Vecna shirts with “Found you.” across the chest.
• Walgreens will stock blinking Christmas lights with a “Joyce-approved” sticker.
• If NYC is smart, Times Square will host a live finale watch party—tickets and all.

Pop culture is never just entertainment.
It’s opportunity—if you know how to read the moment.